TheRoad Branding Guide

Choctaw Road Baptist Church

Primary Brand Elements

Official Logos

TheRoad has two approved primary logos:

  1. Circular "TR" Logo

    TR Circle

    A stylized "TR" within a circle. This is the minimalist mark of our identity.

  2. Brushstroke "theroad.tv" Wordmark

    TheRoad Wordmark

    TheRoad.tv written out in Brushstrike font. Used for digital and promotional applications.

Note: No other font may be used to recreate or represent these logos.

Approved Colors

Color HEX Usage Notes
Black #000000 Primary text/logo color
White #FFFFFF For backgrounds and inverted logos
Gray #333333 Accent/alternate background tone
Mint Green #22B573 Highlight color; use sparingly

TR Circle

TR Circle

Any variation from this palette must receive explicit approval from the Creative Director.

Typography

The signature Brushstrike font is only to be used for theroad.tv in the logo. Do not use it for body text or headings. TheRoad’s general-use fonts for documents and communications are:

  • Headings: Montserrat (Bold or Semi-Bold)

  • Body Text: Open Sans or Helvetica Neue

Usage Guidelines

  • Do not stretch, skew, or alter the logos.

  • Do not recolor logos beyond the approved palette.

  • Do not add drop shadows, gradients, or outlines.

  • Do not place logos on busy or clashing backgrounds unless properly contrasted.

Approval Requirements

All branding applications, including but not limited to:

  • Social media graphics

  • Printed materials

  • Merchandise

  • Videos

  • Website visuals

  • Outside organization usage

MUST be reviewed and approved by the Creative Director before publication or distribution.

Contact

For approval, questions, or branding assistance, contact:
Jason Adams – Creative Director